The question isn't whether accurate listings matter — it's how much revenue you're leaving on the table with inaccurate ones. Here's how to quantify it.
BrightLocal's consumer research finds that 80% of shoppers lose trust in a business when they find incorrect information online — wrong hours, wrong address, disconnected phone number. For multi-location businesses, listing errors directly translate to lost foot traffic, missed phone calls, negative reviews from frustrated customers, and wasted ad spend driving traffic to outdated information.
A single wrong phone number on a high-traffic directory can cost a location A$2,000–5,000 in lost revenue per month, depending on your average transaction value. Multiply that across 200 locations and the numbers become staggering.
Track calls generated from each directory listing. Compare pre-fix vs. post-fix call volume to quantify the impact of correcting a wrong number or adding a missing listing.
Google Business Profile provides direction request data. Correlate listing corrections with increases in direction requests — a direct proxy for foot traffic intent.
Measure clicks from listings to your website. UTM-tagged listing URLs let you attribute website visits and conversions directly to listing improvements.
Track how listing accuracy improvements correlate with increased search impressions across Google Maps and local pack results.
Correct listings lead to better customer experiences, which lead to better reviews. Track your review rating and volume trajectory after a listing cleanup.
Compare revenue trends at locations with corrected listings vs. those still waiting. The delta is your listing ROI in A$.
Use our ROI calculator to estimate the revenue impact for your specific business.
Try the ROI Calculator